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Twitter: Technology for Scaling Good

This post is part of Amy Jo Martin’s monthly contributions to the Harvard Business Review Insight Center Marketing That Works. Three years ago, I developed “Random Acts of Shaqness” — Twitter stunts designed to help Shaquille O’Neal bridge the virtual and physical worlds by, for example by posing like a statue in Harvard Square so […]

Find People Who Believe What You Believe.

1. People don’t buy what you do, they buy why you do it. 2. The goal is not to sell to people what you have, the goal is to sell to people who believe what you believe. These are not opinions, they’re facts. Facts based on biology, not psychology, but biology. If the world applied these […]