Amy Jo is the author of New York Times best-seller Renegades Write the Rules. She believes the future of technology is the future of humanity. Amy Jo conducts clinical research to study this philosophy and travels the globe to share her findings. Amy Jo is a real-time futurist historian. Amy Jo founded Digital Royalty in 2009 to help corporations, celebrities and sports entities humanize their brands online through social communication channels. Amy Jo has worked closely with world-renowned brands such as Hilton Worldwide, Dwayne “The Rock” Johnson and Shaquille O’Neal to successfully humanize their presence. Her motto is, humans connect with humans, not logos.
Amy Jo herself has a social media following of more than a 1.1 million people and was named the third most powerful woman on Twitter by Forbes. She travels the world to speak about the latest trends on innovation, the future of social communication and women in business.
In 2012 Tony Hsieh, CEO of Zappos.com, and Baron Davis, NBA player, invested in Amy Jo and her company. After a successful seven-year run as the Founder & CEO of Digital Royalty and growing the business globally into ten different countries, Amy Jo recently exited the company.
Prior to becoming an entrepreneur, Amy Jo began working for the NBA’s Phoenix Suns during their 2005-06 season. These were the wild wild west days of social media and there were no rules or regulations in place. After asking for a lot of forgiveness instead of permission she became recognized as a social media pioneer while trailblazing through this new unchartered territory.
As a young female building her career in male-centric industries, Amy Jo has developed a passion for helping women thrive in business leadership. She is currently spending her time investing in other female entrepreneurs so they can reach their full potential.
Amy is also a regular contributor to news outlets including the Harvard Business Review and Sports Business Journal. She and Digital Royalty have been featured in top-tier media outlets including Vanity Fair, TIME, Forbes, The New York Times, Fast Company, ESPN SportsCenter, USA Today, MSNBC and Newsweek.
Digital Royalty’s clients include: Shaquille O’Neal, FOX Sports, The X-Factor, Chicago White Sox, UFC and Dana White, Dwayne “The Rock” Johnson, Los Angeles Kings, Jabbawockeeez, Doubletree by Hilton, Tony Hsieh CEO of Zappos.com and author of the The New York Times #1 Bestseller, Delivering Happiness, Monte Carlo Resort & Casino, and Hard Rock Hotel & Casino.