Forbes: What’s the ROI on Your Day?

Have you ever calculated the ROI of your day? We have to show up for life each day like we show up for work. I shared my thoughts on innovation and passion with Forbes. If a person loses passion and purpose, they will stop making progress toward their own goals. When passion, purpose and skill collide, happiness resides. That’s innovation.

Forbes article by Leslie Bradshaw:

Amy Jo Martin, another fabulous woman I met through my work with Nike Women’s Make Yourself Movement, believes in one thing above all else: INNOVATION.

By refusing to accept the adage “if it ain’t broke don’t fix it”, she’s been able to bring innovation to her career. In her personal life, she’s innovated by taking a more business-minded approach to assessing her performance. (Something you can hear more about in her TEDx talk.) And she’s working to create innovations in social media that can create lasting good.

Given this effort it makes sense that she was involved in the recent unveiling of Nike’s new FuelBand, a product designed to revolutionize the way people work out and connect with others. You can follow her on Twitter, where she has a cool 1.2 million followers, or read about Amy’s company, Digital Royalty, plus her thoughts on social media and sports, at her blog.

Let’s hear her explain the importance of innovation in her own words…

LB: Did you have any female role models / mentors when growing up? Do you currently have any female role models / mentors?

AJM: I’ve never isolated role models based on gender. I have more male role models due to the mere fact that I’ve done business with more of them and they’re leaders within the verticals I work. Of those, Tony Hsieh, CEO of is an entrepreneur and personal friend that I have a great deal of respect for. Tony has innovated the way business can be done, by focusing on his employees and building a dynamic company culture. Another visionary role model and personal friend is Shannon Lee. Through her passion she’s been able to innovate her father’s legacy and keep his spirit alive. She continues to evolve the way his inspiration is delivered. I also keep a close eye on Sheryl Sandberg and Cathie Black, because they are always making strides in the business world.

LB: Who has influenced you most?

AJM: My father. His drive and work ethic is undoubtedly the main influence that has driven my results. Thank goodness I inherited those traits. My father has an unmatched ability to focus and stay focused.

LB: What drives you? What motivates you to get out of bed, stay late and / or work on the weekends?

AJM: I’m addicted to change and therefore I get bored easily. Results have always motivated me, which has led me to developing ways to measure things that historically have not been measurable.

Innovation is another motivator. I’ve never understood why people do things simply because “that’s the way they’ve always been done.” More times than not, I’ve found there’s a better method if the situation is approached with a free, fearless and nontraditional mindset. Building something truly unique has always motivated me, whether that was a fort in my backyard or my company today.

LB: What key personal characteristics do you see in yourself that you’ve found especially critical in achieving success?

AJM: I’ve personally found that I succeed when my passion, purpose and skill collide. After managing a team of people at my company, I believe this formula works with almost anyone. Where those three critical things collide, freedom and happiness resides. People generate their best results when they feel free and happy.

I tend to ask forgiveness, versus permission. However, I bring my results with me when asking forgiveness. I was once (or twice) referred to as a renegade but I prefer to call it “coloring outside the lines”. However, rarely do I cross the line. (In my opinion.)

You need a ton of energy to do well. I find that one’s ability to keep going when most would take a break or give up is the differentiating factor. Life is all about pushing yourself one step further than you think you’re capable of.

Simple hard work and focus. Someone once told me, “Don’t let anything rent space in your mind for free.” It makes perfect sense. There’s limited square footage up there. It’s valuable real estate. The more I learn to control my thoughts, the more free I feel.

LB: How would you describe your approach to the world?

AJM: Your personality, confidence and the way you conduct yourself defines your brand. It can always be improved. I believe the way we live our days, is the way we live our lives. Some people say they have a thirst for life. They’re excited about every day and they’re prepared to look the bad and the good straight in the face and greet it all with a smile. I like to think I’m one of those people. I value the daily moments and appreciate when I have the opportunity to meet new people and embark on spontaneous entrepreneurial adventures.

To read the entire Forbes feature on Amy Jo Martin, click here.


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