CJ Prober is the COO of GoPro. The GoPro brand is beloved by their customers and fans. What many of us don’t know is that after going public a couple years ago, GoPro took a downward turn and they struggled on Wall Street to a point where CJ himself said they “were in crisis mode”. This January, CJ took the COO helm at GoPro and he was tasked with turning the ship around. No pressure, right? Imagine that. CJ talks very honestly about this process, what caused the struggle for the company and what they did to turn their numbers around. Prior to GoPro, CJ was an executive at Electronic Arts. I asked CJ what has been the most interesting use of GoPro he’s witnessed and … it’s pretty unique! You’ll have to hear about it from him.