August 1, 2011

1. People don’t buy what you do, they buy why you do it.

2. The goal is not to sell to people what you have, the goal is to sell to people who believe what you believe.

These are not opinions, they’re facts. Facts based on biology, not psychology, but biology. If the world applied these two simple facts to their business strategies, we would all be better off. Really. Watch the video above.

If I could have a cup of coffee (or cocktail because I don’t drink coffee) with anyone, Simon Sinek would be high on the list along with Bono, Christopher Columbus, Jackie O. and my grandfather (#1). This video is one of my all-time favorites. Not only does it help brands better understand how to bridge Purpose with the Bottom Line, it adds another layer of science to my philosophy about social media.

If the goal is to make money, last I checked that’s the goal of most businesses, then the two proven facts above need to be taken into consideration. If that’s the case, social media is the ticket because it’s the ultimate way to:

  1. Expose your intent so people understand why you do what you do.
  2. Identify and connect with people who believe what you believe.

So, to conclude . . . it’s all about the science of humanizing your brand to monetize your brand.

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