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You know that thing you’ve been thinking about doing? Why Not Now? This show has been created because I believe the world will be a better place if more people ask themselves, “Why Not Now?” Each episode you’ll hear from a professional Why Notter and learn how they answered the question and took action so you can too.

Adam Grant is an organizational psychologist, New York Times best-selling author and professor. He pretty much makes thought candy for a living if you ask me. He’s not only the youngest tenured professor at Wharton School but also the highest rated. He’s recognized as one of the world’s 25 most influential management thinkers with two TED Talks and two books (with another on the way). Adam has become one of my favorite people to learn from online.


Show Notes:
  • Adam shares how his What Now? moment turned into a Why Not Now? moment
  • The idea of success and generosity coexisting vs. waiting to “give back” until you’ve reached a certain level of wealth or success.
  • The process Adam went through to determine if his future, which included springboard diving.
  • Adam explains the difference between Givers, Takers and Matchers and how they impact our online environment.
  • Unlocking Vuja de moments which can lead to big ideas (like Uber)
  • Adam’s new Why Not Now? (This is one of my favorites so far.)

Books & Videos Mentioned:

Why Not Now? Show Partners:


Why Not Now? show is full of taboo topics. Visit and get 20% off Poo~Pourri with code WHYNOTNOW. This pure blend of essential oils stops bathroom odor before it begins.


Thank you for the groovy show tunes Rock Salt Music and John Coggins!



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