May 23, 2020

Episode 188: How To Green Light Your Idea Today with Bob Dalton

Bob Dalton is an Activist, Speaker, and Entrepreneur. He is the Founder and CEO of Sackcloth & Ashes, a mission-driven company that gives a blanket to a homeless shelter for each blanket purchased.

In this episode with Amy Jo Martin, Bob shares how his Mom’s journey with homelessness, and a quote on a coffee cup, inspired him to start his business and make a meaningful change to the homeless population in the US.

Bob also talks through why not having the resources or the know-how shouldn’t stop you from getting started and testing your idea, and what he’d say to entrepreneurs in that position.

You’ll learn the question to ask yourself when you are in the midst of facing your entrepreneurial obstacles and how to build resilience to tackle new obstacles effectively.

Bob gives you a simple business plan that led his business to be featured by Instagram’s own account, and grow 100% year over year. He also talks through his advice to entrepreneurs wanting to leverage Instagram as part of their marketing strategy.

You’ll also hear Bob’s take on advocacy versus advertising when it comes to building a brand, his top productivity and time management tips, including only committing to what you feel you are supposed to do and his philosophy behind trying to contribute and create more than he’s consuming in business and life.

Learn more about Bob:

Follow Bob:

To learn more about monday dot com, and for a free trial, go to

To learn more about the Renegade Accelerator, go to

Get Amy Jo’s newsletter:

Join the Why Not Now? Private Facebook Group:

Follow Amy Jo…



Why Not Now? Insta:

Buy Amy Jo’s Book:


Learn more about here.

Listen Now

Show Partners

The Why Not Now? Podcast is brought to you by Amy Jo's Renegade Accelerator program. Everything you need to execute your ideas, build your platform, grow your presence online and own your voice while generating more revenue. Renegade Accelerator is for women who are Entrepreneurs, Founders, Corporate Executives and driven leaders. Head to to learn more.

Thank you for the groovy show tunes Rock Salt Music and John Coggins and Richard Grewar. The Why Not Now? Show is edited and produced by Nik @ Big Coconut Media.

share this post