March 13, 2021

Carter Reum left his job at Goldman Sachs to pursue an entrepreneurial career because he was, in his words, “just young enough and just stupid enough, but in a good way, to think it was a good idea.”

Leaving the corporate world ended up being a great idea for Carter and his brother. They founded an innovative alcohol company called VEEV which sold to a multi-billion dollar strategic acquirer.

Carter now runs M13, an angel investment firm with a portfolio totaling over $137B in enterprise value and including companies like Lyft, Ring, Daily Harvest, and FabFitFun.

On this episode of Why Not Now? Carter and Amy Jo talk about investing in companies with products that can directly improve people’s lives, the importance of being a storyteller as an entrepreneur, and making the impossible possible.

Carter tells Amy Jo about his company’s policy that every new hire must pass the “Airport Test,” meaning you’d want to be stranded at the airport with that person, in order to preserve their team’s positive culture.

Carter also shares the importance of setting boundaries as a leader, including quitting email on the weekends and not letting your inbox be your to-do list.

Learn more about Carter here. Follow him on Instagram here.

Super Coffee is hooking up Why Not Now? listeners with an exclusive 25% discount on all products! Head to and use code WHYNOTNOW for your 25% discount. is the ONLY place this offer is available and your discount works for ALL products. No restrictions.

To learn more about Amy Jo’s favorite business tool and project management software, monday dot com, and get your free trial, click here. You can also access the templates Amy Jo has custom created for Why Not Now? listeners.

To learn more about the Renegade Accelerator, click here.

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The Why Not Now? Podcast is brought to you by Amy Jo's Renegade Accelerator program. Everything you need to execute your ideas, build your platform, grow your presence online and own your voice while generating more revenue. Renegade Accelerator is for women who are Entrepreneurs, Founders, Corporate Executives and driven leaders. Head to to learn more.

Thank you for the groovy show tunes Rock Salt Music and John Coggins and Richard Grewar. The Why Not Now? Show is edited and produced by Nik @ Big Coconut Media.

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