Elaine’s Why Not Now is engrained in her company. After facing health issues, Elaine took it upon herself to create a solution that would become Elaine Wellness. She shares her entrepreneurial journey, from building a product in a field she wasn’t familiar with, to what happened when a couple of much larger companies caught wind of what she was doing and almost pulled the rug out from under her. The keyword being “almost”. What Elaine chose to do in that situation is a story of resilience, strength, and proof of what can happen when you look at potential failure as a stepping stone rather than a roadblock.
Elaine also talks about her experience in Amy Jo’s Renegade Brand Bootcamp & how it helped her reveal her brand essence as well as the answer to the question “what do you do?” She also discusses the importance of taking time to listen to your internal GPS as well as tapping into your resilience & the privilege of aging.
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