August 8, 2020

Episode 199: Leadership, Failure & Self-Optimization with Eran Zinman, Co-Founder of

Your “Why Not Now?” moment may not always be about starting something new. What happens if that moment comes when it’s time to end something? Eran Zinman, Co-Founder and CTO of, and Amy Jo discuss that very thing in this episode.

Eran’s “Why Not Now?” came after he realized he hadn’t validated the idea for his first company properly and had built a product that nobody wanted. He then decided to close the business. Rather than jumping straight into starting something new, Eran knew he needed to take the time to learn the things he didn’t know, in order to be successful. That intentional path of learning led him to create

Eran talks through how to tell the difference between a bump in the road, and when it’s time to re-evaluate your idea. He also shares what questions to ask when you’re at a point in your journey of not knowing when to let things happen or make them happen, and his thoughts on why being afraid to fail is a surefire way to actually fail.

One of Eran’s superpowers is his ability to curate a successful team, and in-turn be a successful leader. You’ll learn why it’s so important to get the right people on your team, his tips on self-optimization, his philosophy on transparency, and how that philosophy provides a sense of ownership and togetherness across the entire company.

Eran also shares the meaning behind a phrase that is a new favorite in our office; changing your playground.

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The Why Not Now? Podcast is brought to you by Amy Jo's Renegade Accelerator program. Everything you need to execute your ideas, build your platform, grow your presence online and own your voice while generating more revenue. Renegade Accelerator is for women who are Entrepreneurs, Founders, Corporate Executives and driven leaders. Head to to learn more.

Thank you for the groovy show tunes Rock Salt Music and John Coggins and Richard Grewar. The Why Not Now? Show is edited and produced by Nik @ Big Coconut Media.

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