April 5, 2021

Jordan, Jake, and Jimmy DeCicco are three brothers with a great story. They founded what is now the $400 million company behind Amy Jo’s favorite morning drink, Super Coffee, from their college dorm room.

In this episode of Why Not Now?, the brothers tell Amy Jo about the “boots-on-the-ground” days of the company. Jordan left his college athletic scholarship and Jimmy quit his job on Wall Street to fully commit to starting Super Coffee. They even did their own manufacturing in the company’s early days. The founders also chat about the steps the company took during the pandemic to not only increase their own sales, but to also help others.

Jordan, Jake, and Jimmy tell Amy Jo about the values they share with the rest of the company. They realized the company needed more diversity, so they hired an ethics advisor. They also have an honest, vulnerable discussion with Amy Jo about the importance they place on mental health, and taking care of themselves even on their best days.

The Super Coffee products are packed with healthy ingredients, no sugar, and a great taste to fuel you with positive energy all day. Amy Jo drinks it religiously because she loves the taste, but her belief in the founders’ strong values motivated her to invest in the company, too.

Super Coffee is hooking up Why Not Now? listeners with an exclusive 25% discount on all products! Head to DrinkSuperCoffee.com and use code WHYNOTNOW for your 25% discount. DrinkSuperCoffee.com is the ONLY place this offer is available and your discount works for ALL products. No restrictions.

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The Why Not Now? Podcast is brought to you by Amy Jo's Renegade Accelerator program. Everything you need to execute your ideas, build your platform, grow your presence online and own your voice while generating more revenue. Renegade Accelerator is for women who are Entrepreneurs, Founders, Corporate Executives and driven leaders. Head to renegadeaccelerator.com to learn more.


Thank you for the groovy show tunes Rock Salt Music and John Coggins and Richard Grewar. The Why Not Now? Show is edited and produced by Nik @ Big Coconut Media.

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