You know that thing you’ve been thinking about doing? Why Not Now? This show has been created because I believe the world will be a better place if more people ask themselves, “Why Not Now?” Each episode you’ll hear from a professional Why Notter and learn how they answered the question and took action so you can too.

Kara Goldin is the founder & CEO of Hint, an unsweetened flavored water. Her Why Not Now? moment sparked from a desire to overcome her addiction to Diet Coke and artificial sweeteners. Her company is now nearing $100 million in annual sales. Kara shares specifically what happened the day she decided to start the company and talks through her very first steps. She had zero experience in the $99 billion beverage industry and that may just be why she’s been able to disrupt it so much. In this episode, Kara tells us a story about a time when the company gained, lost and gained momentum again in a short span of time. It’s an incredible learning opportunity to remind us that everything is connected.

Follow Kara on Twitter, Instagram or visit her website.



Why Not Now? Show Partner:


Why Not Now? show is full of taboo topics. Visit and get 20% off Poo~Pourri with code WHYNOTNOW. This pure blend of essential oils stops bathroom odor before it begins.


Thank you for the groovy show tunes Rock Salt Music and John Coggins!

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