April 17, 2021

Nick Taranto is a former Marine turned entrepreneur. He was fired from his sales job when his boss found a business plan on his work computer, kick-starting Nick’s entrepreneurial journey.

Getting fired was a blessing in disguise. It was just the motivation Nick needed to create Plated, America’s first meal kit company. Nick and his co-founder ideated, grew, and then sold Plated to Albertsons for over $200 million.

On this episode, Nick tells Amy Jo that early entrepreneurs don’t receive a lot of external validation, so it’s extremely important to be internally motivated.

Nick loves building businesses that create good in the world so much that he launched a second product, HOP WTR, during the pandemic. HOP WTR is a healthy alternative to beer. It has zero calories, zero sugar, and no alcohol. It’s filled with adaptogens and nootropics that will help you destress and unwind without the next-day hangover. It even helped Nick lose the 20 pounds he had gained from drinking beer!

Nick is definitely an expert in the early stages of a company and developing ideas. He shares his tactical, tangible step-by-step tips to go from idea to product creation.

Learn more about Nick

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Super Coffee is hooking up Why Not Now? listeners with an exclusive 25% discount on all products! Head to DrinkSuperCoffee.com and use code WHYNOTNOW for your 25% discount. DrinkSuperCoffee.com is the ONLY place this offer is available and your discount works for ALL products. No restrictions.

To learn more about Amy Jo’s favorite business tool and project management software, monday dot com, and get your free trial, click here. You can also access the templates Amy Jo has custom created for Why Not Now? listeners.

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Show Partners

The Why Not Now? Podcast is brought to you by Amy Jo's Renegade Accelerator program. Everything you need to execute your ideas, build your platform, grow your presence online and own your voice while generating more revenue. Renegade Accelerator is for women who are Entrepreneurs, Founders, Corporate Executives and driven leaders. Head to renegadeaccelerator.com to learn more.

Thank you for the groovy show tunes Rock Salt Music and John Coggins and Richard Grewar. The Why Not Now? Show is edited and produced by Nik @ Big Coconut Media.

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