You know that thing you’ve been thinking about doing? Why Not Now? This show has been created because I believe the world will be a better place if more people ask themselves, “Why Not Now?” Each episode you’ll hear from a professional Why Notter and learn how they answered the question and took action so you can too.

Ross Martin has one of the most creative and strategic minds out there. He spent 13 years as a top executive at Viacom and recently started his own agency, Blackbird. Ross has guided countless household name brands, helping them innovate and create impact. I never know what guests are going to say when I ask them to share their Why not now moment. In this episode, Ross exercises a “Why Not Now?” moment on the show and shares a few really tough experiences that he hasn’t talked about before publicly.

  • Ross talks about Operating Systems vs. Belief Systems. What’s the difference? Why do you need a belief system?
  • A very rare diagnosis leaves Ross in a place where the sound of his own voice was too much to bare.
  • Ross shares the building blocks of his identity, purpose and mission.
  • Ross talks about having “bodies of work” vs. linear career paths.

Follow Ross Martin on Instagram, Twitter, LinkedIN & Facebook and his company’s website, Blackbird.



Why Not Now? Show Partners:


Why Not Now? show is full of taboo topics. Visit and get 20% off Poo~Pourri with code WHYNOTNOW. This pure blend of essential oils stops bathroom odor before it begins.


Thank you for the groovy show tunes Rock Salt Music and John Coggins!

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