Polina Veksler & Alexandra Waldman are the Co-Founders of Universal Standard; a customer-centric clothing brand providing access to quality fashion for all. They are changing the game for people who struggle to find quality clothes that fit. Not bad for two founders who knew nothing about the industry they were getting into.

Polina & Alex share how powerful mixing your emotions with data can be in business. They also share why your ignorance can lead to innovation if you are focused on solving a problem for yourself and your customers, their thoughts on finding the perfect fit partner to help you, the question they always ask at the end of any decision making process & how the small changes you can make to peoples lives can be an entrepreneurial driving force.

Follow Universal Standard on Instagram here and learn more on their website here.

Follow the Why Not Now? show on Instagram @WhyNotNow, and join the Why Not Now? Private Facebook Group Community, here.

You know that thing you’ve been thinking about doing? Why NotNow? This show has been created because I believe the world will be a better place if more people ask themselves, “Why Not Now?” Each episode you’ll hear from a professional Why Notter and learn how they answered the question and took action so you can too.


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Why Not Now? show is full of taboo topics. Visit poopourri.com and get 20% off Poo~Pourri with code WHYNOTNOW. This pure blend of essential oils stops bathroom odor before it begins.



Thank you for the groovy show tunes Rock Salt Music and John Coggins!

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