the book

reveals the innovative strategies behind the social media success of today’s top celebrities, brands, and sports icons.

innovative strategies
behind the social media success of today’s top celebrities, brands,
and sports icons.

reveals the 

In this book, Amy Jo shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value - when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed.

Renegades Write The Rules

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Unleash your inner renegade.

“In many ways, Amy Jo Martin has changed the game of how businesses and brands approach the incredible medium that is social media. She’s a masterful social media strategist and a true trailblazer, and will continue to be an innovative presence throughout the tech industry.”

– Dwayne “The Rock” Johnson

actor and entertainer

“Ever wonder what the early Western settlers were thinking? They were trailblazers willing to risk everything to explore the new world. Social media is the new frontier, and Amy Jo Martin is handing us the GPS needed to navigate this new order. If you are selling, marketing, or branding, Renegades Write the Rules is the book you’d better be reading.”

– Rob Palleschi

global head, DoubleTree by Hilton

“Renegades Write the Rules tells the story of trailblazing, of the in-the-moment sparks that drive innovation and change. At a moment when we have so much to learn from each other, Amy Jo’s grounded voice and passion for social media provide a catalyst to engage, connect, and capture our collective capacity to empower—and provoke—a movement that can move us forward, together and as individual creative voices.”

– Steve Nash

two-time NBA MVP and president, the Steve Nash Foundation

“Social media has completely transformed the way we communicate, allowing us to reach out to people affected by cancer more effectively. Amy Jo Martin’s innovative new book serves as a valuable resource for people using social media to change the world.”

– Doug Ulman (@LivestrongCEO)

president and CEO, Lance Armstrong Foundation

“Twitter is the greatest marketing tool in the history of the world and Renegades Write the Rules demonstrates how we’re only limited by our imaginations when it comes to social media.”

-Dana white

president of UFC

“Going through actual case studies and stories from the front lines, Amy Jo Martin unearths both the challenges and victories that come from pushing the edge and asking more from yourself and the people in your world.”

– Andy Ellwood

Forbes contributor

Amy Jo Martin is a classy example of how passion and success take time and above all else, it takes knowing yourself. We all know that Twitter is a place to be yourself, hawk products, or retweet other content. Some are doing it extremely wrong. Amy and Digital Royalty are doing it extremely right.


What will you get? Guiding principles, poignant stories, seedlings of ideas to help grow your brand and some life guidance for how to fly your renegade flag high. Amy reminds us that being innovative, being authentic, and being a renegade doesn’t just apply to how you do business. It also applies to how you do life. And, most importantly, how you do them together. Amy writes in a way that is entertaining, informational, thought-provoking and empowering all at the same time. She is candid in her approach, following her own principles as she writes. It’s genius, really.

- Shauna Harrison

If you want a great read about social media, life lessons and want a true example of how to be smart yet humble in the executive board room, then pick up “Renegades Write The Rules.” You too can be a part of #TeamRenegades.

- Katie McCormick

When I received my copy of Renegades Write The Rules, I stopped what I was in the middle of reading and focused on attacking Amy Jo Martin’s book. I am very happy with that decision. It allowed me to immediately and positively alter my thinking about business without having to treat flipping the pages as a chore. I suggest you do the same.

Renegades Write the Rules is a revolutionary guide to using social media to innovate and make the absolute most of your brand, whoever you are and whatever you do.

-The 21st Century Housewife

- Opposing Views

“Renegades Write The Rules” offers more of what I enjoy reading. It really fired up the mind, providing inspirations that had me dreaming up new ideas. It is creating this inspirational feeling that makes a book significant for me.

-uk sports network

If you love social media and want to be a force of positive change – in life, at work – you need to read this book. Amy Jo’s stories about working with Dwayne “The Rock” Johnson, Shaquille O’Neal and others are not only enlightening, but they’re also inspirational and when you’re done with this book you will want to work harder. And you will want to be a renegade. 

-The View from My FishBowl

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