November 22, 2019

Susan Feldman is the Co-Founder of One Kings Lane, and most recently the Founder of In The Groove, a “lifestyle destination for age-defying woman”.

Susan talks through why it’s so important to keep things simple & stay focused in life and business. She also discusses what to do when you have an idea you can’t stop thinking about, navigating out of the corporate world into entrepreneurship, what you have that no-one else does & starting out from a place of authenticity.

Follow Susan on Instagram and follow In The Groove here.

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Show Partners

We are excited to welcome Super Coffee as a Why Not Now? show partner. Super Coffee is fueled with positive energy, from the ingredients they use to their brand promise. Super Coffee removes the negatives like sugar and adds the positives like MCT Oil and Protein so that you can maximize your day. Head to and enter WHYNOTNOW at checkout for your exclusive 25% discount off all products in their store.

Thank you for the groovy show tunes Rock Salt Music and John Coggins and Richard Grewar. The Why Not Now? Show is edited and produced by Nik @ Big Coconut Media.

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