November 22, 2019

Polina Veksler & Alexandra Waldman are the Co-Founders of Universal Standard; a customer-centric clothing brand providing access to quality fashion for all. They are changing the game for people who struggle to find quality clothes that fit. Not bad for two founders who knew nothing about the industry they were getting into.

Polina & Alex share how powerful mixing your emotions with data can be in business. They also share why your ignorance can lead to innovation if you are focused on solving a problem for yourself and your customers, their thoughts on finding the perfect fit partner to help you, the question they always ask at the end of any decision making process & how the small changes you can make to peoples lives can be an entrepreneurial driving force.

Follow Universal Standard on Instagram here and learn more on their website here.

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We are excited to welcome Super Coffee as a Why Not Now? show partner. Super Coffee is fueled with positive energy, from the ingredients they use to their brand promise. Super Coffee removes the negatives like sugar and adds the positives like MCT Oil and Protein so that you can maximize your day. Head to and enter WHYNOTNOW at checkout for your exclusive 25% discount off all products in their store.

Thank you for the groovy show tunes Rock Salt Music and John Coggins and Richard Grewar. The Why Not Now? Show is edited and produced by Nik @ Big Coconut Media.

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