November 22, 2019

Heather Allen is the founder of Kaleidacuts. Heather used to be a school teacher, then started a greeting card company. That company didn’t work out as she had planned, but her second company – Kaleidacuts – is thriving. She is living where her passion, purpose & skill collide.

In this episode Heather talks through running a 7-figure company via Instagram without a website, building a loyal and engaged community, following and honoring your internal compass, owning up to your mistakes and learning from them, designing what makes you happy and much more.

Follow Heather and Kaleidacuts on Instagram here.

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Show Partners




We are excited to welcome Super Coffee as a Why Not Now? show partner. Super Coffee is fueled with positive energy, from the ingredients they use to their brand promise. Super Coffee removes the negatives like sugar and adds the positives like MCT Oil and Protein so that you can maximize your day. Head to drinksupercoffee.com and enter WHYNOTNOW at checkout for your exclusive 25% discount off all products in their store.


Thank you for the groovy show tunes Rock Salt Music and John Coggins and Richard Grewar. The Why Not Now? Show is edited and produced by Nik @ Big Coconut Media.

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