November 22, 2019

Maren Kate Donovan has some invaluable advice to offer as a result of her personal experience. In 2015, Maren was running her company, Zirtual, which had an $11-million run-rate and appeared to be very healthy. Due to some factors that Maren speaks about very candidly in this episode, the company suddenly came to a halt and had to let go of all its 400+ employees. How does this type of situation happen overnight? Maren will explain. She also talks about what she did next and how she got through the situation. As I’ve mentioned many times on the show, I feel strongly that entrepreneurs share their stories and lessons in order to pay them forward so other people can avoid the same mistakes. I appreciate Maren being vulnerable and doing just that.

  • How a Why Not Now? moment led to Maren starting her first company.
  • Maren talks about the process of raising money and its impact on the core business daily operations.
  • What it means to be “growing broke” and how to prevent the situation.
  • Maren explains the three factors that brought Zirtual down.
  • What Maren did to recover from the intense situation.
  • Maren’s new company and the very first step she took when deciding to green light her idea.
  • What keeps Maren up at night.

Follow Maren Kate Donovan on Instagram, Twitter & LinkedIN and her new company, In|de.

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Show Partners




We are excited to welcome Super Coffee as a Why Not Now? show partner. Super Coffee is fueled with positive energy, from the ingredients they use to their brand promise. Super Coffee removes the negatives like sugar and adds the positives like MCT Oil and Protein so that you can maximize your day. Head to drinksupercoffee.com and enter WHYNOTNOW at checkout for your exclusive 25% discount off all products in their store.


Thank you for the groovy show tunes Rock Salt Music and John Coggins and Richard Grewar. The Why Not Now? Show is edited and produced by Nik @ Big Coconut Media.

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