November 22, 2019

Kara Goldin is the founder & CEO of Hint, an unsweetened flavored water. Her Why Not Now? moment sparked from a desire to overcome her addiction to Diet Coke and artificial sweeteners. Her company is now nearing $100 million in annual sales. Kara shares specifically what happened the day she decided to start the company and talks through her very first steps. She had zero experience in the $99 billion beverage industry and that may just be why she’s been able to disrupt it so much. In this episode, Kara tells us a story about a time when the company gained, lost and gained momentum again in a short span of time. It’s an incredible learning opportunity to remind us that everything is connected.

Follow Kara on Twitter, Instagram or visit her website.

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Show Partners

We are excited to welcome Super Coffee as a Why Not Now? show partner. Super Coffee is fueled with positive energy, from the ingredients they use to their brand promise. Super Coffee removes the negatives like sugar and adds the positives like MCT Oil and Protein so that you can maximize your day. Head to and enter WHYNOTNOW at checkout for your exclusive 25% discount off all products in their store.

Thank you for the groovy show tunes Rock Salt Music and John Coggins and Richard Grewar. The Why Not Now? Show is edited and produced by Nik @ Big Coconut Media.

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