Whether you have no following or a celebrity following, the five principles below are important to keep in mind as you build your brand online. (And they’ll make the social media algorithms like you!)
Empathy and bubbles. Two buzzwords. The reason we’re so obsessed with these words is because we have a deficit of one and surplus of the other.
I set out on a Digital Detox and the opposite happened. Kind of. My number one takeaway was maybe it’s not how much time we’re spending using technology as much as where and how we are spending the time. My mind was blown with this online exercise.
I’ve been hitting the sauce pretty hard every single day for the past decade. The social media sauce, that is. It’s been a huge part of my career and life….
Social media is the ultimate democratizer, equalizer, uniter and divider because it gives a voice and platform to anyone who is willing to engage. We are witnessing, and contributing to,…
As I navigate through a transition period in my career and determine where I want to focus my energy on next, I’ve been conducting a few experiments. I call them…
http://www.youtube.com/watch?v=pCFpsFP4M-M When I speak at conferences, many people ask me to share case studies that don’t include big global brands or celebrities using social media. Fair enough. Digital Royalty has…