Whether you have no following or a celebrity following, the five principles below are important to keep in mind as you build your brand online. (And they’ll make the social media algorithms like you!)
Empathy and bubbles. Two buzzwords. The reason we’re so obsessed with these words is because we have a deficit of one and surplus of the other.
I set out on a Digital Detox and the opposite happened. Kind of. My number one takeaway was maybe it’s not how much time we’re spending using technology as much as where and how we are spending the time. My mind was blown with this online exercise.
http://www.youtube.com/watch?v=pCFpsFP4M-M When I speak at conferences, many people ask me to share case studies that don’t include big global brands or celebrities using social media. Fair enough. Digital Royalty has…