Swiss Army Strategy: Sam Goodner on Discipline & Doing Business Like Clockwork.

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In this episode of Why Not Now? with Amy Jo Martin, serial entrepreneur and tech leader Sam Goodner reveals how Swiss Army precision shaped his entrepreneurial philosophy, and how a keynote by Amy Jo helped him finally write his new book – “Like Clockwork”.

Get your copy here.

Sam’s journey spans global adventures, unicorn startups with billion dollar evaluations, and building the #1 Microsoft consulting partner in the world from Austin, TX. He shares the behind-the-scenes playbook that led to multiple exits and lessons learned in both boardrooms and bunkers.

Whether you’re a founder, executive, or dreamer on the edge of your next big leap, this conversation offers sharp insights and real-world examples that will shift how you think about business, parenting, and purpose.

You’ll learn:

• The concept of “unfair advantage” and how to discover yours
• What young professionals must do to stay ahead in the AI age
• Why operational scalability is every founder’s secret weapon
• The exact Why Not Now? moment Sam went from procrastinating to publishing
• How serving in the Swiss Army shaped his mindset for life and leadership
• A 10-year family plan to travel the world—and how it worked

Sam’s book, Like Clockwork: Run Your Business with Swiss Army Precision is available now. Get your copy here.

Learn more about Sam: https://samgoodner.com/

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