February 27, 2021

Jamie Kern Lima is the Co-Founder of IT Cosmetics as well as the author of “Believe It.”

In this episode, Jamie and Amy Jo discuss Jamie’s Why Not Now? moment that is a story of resilience. Jamie was working as a news anchor and found herself in what she describes as “a season of setbacks.” She had developed a skin condition and had difficulty finding makeup that could help conceal it, while she was on camera. She learned that her skin condition doesn’t have a cure which caused her to go down a path of self doubt.

This path led her to the realization that if she can’t find makeup to help her, there had to be others with the same problem. With zero prior experience in the cosmetics industry, Jamie created IT Cosmetics.

Her first few years of business weren’t easy, and even after hearing no after no, she didn’t give up. Jamie had a gut feeling that she should approach QVC. After being told no multiple times she was finally given the chance to showcase IT Cosmetics on the network and it quickly became the top selling product.

Jamie also discusses the risks of becoming addicted to your job, as well as her time management tips and the advice she’d give to her younger self.

Learn more about Jamie’s new book

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The Why Not Now? Podcast is brought to you by Amy Jo's Renegade Accelerator program. Everything you need to execute your ideas, build your platform, grow your presence online and own your voice while generating more revenue. Renegade Accelerator is for women who are Entrepreneurs, Founders, Corporate Executives and driven leaders. Head to renegadeaccelerator.com to learn more.


Thank you for the groovy show tunes Rock Salt Music and John Coggins and Richard Grewar. The Why Not Now? Show is edited and produced by Nik @ Big Coconut Media.

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