You know that thing you’ve been thinking about doing? Why Not Now? This show has been created because I believe the world will be a better place if more people ask themselves, “Why Not Now?” Each episode you’ll hear from a professional Why Notter and learn how they answered the question and took action so you can too.

Russ Perry shares how we can live life on an easier level of difficulty. He believes you have to be some form of an addict to become an entrepreneur. Whether that’s being addicted to your business, results, recognition, success or alcohol and other substances. In this episode, Russ talks very openly about his path to sobriety, how his addiction almost imploded his life and ruined his marriage – but it didn’t. What he managed to do was change his family tree and change his life. As a result of him gaining sobriety and clarity, Russ has gone from freelancing to growing a company called Design Pickle that now generates a half a million dollars a month. Russ’s new book, The Sober Entrepreneur is refreshing. It’s the ultimate life hack.

You can get Russ’s book free on Amazon Kindle the week this episode airs. Or check out Russ Perry’s book “The Sober Entrepreneur” on Amazon, visit to get the first chapter for free, and follow Russ on Instagram @RussPerry.


Why Not Now? Show Partners:


Why Not Now? show is full of taboo topics. Visit and get 20% off Poo~Pourri with code WHYNOTNOW. This pure blend of essential oils stops bathroom odor before it begins.


Thank you for the groovy show tunes Rock Salt Music and John Coggins!

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