Susan Feldman is the Co-Founder of One Kings Lane, and most recently the Founder of In The Groove, a “lifestyle destination for age-defying woman”.

Susan talks through why it’s so important to keep things simple & stay focused in life and business. She also discusses what to do when you have an idea you can’t stop thinking about, navigating out of the corporate world into entrepreneurship, what you have that no-one else does & starting out from a place of authenticity.

Follow Susan on Instagram and follow In The Groove here.

Follow the Why Not Now? show on Instagram @WhyNotNow, and join the Why Not Now? Private Facebook Group Community, here.

You know that thing you’ve been thinking about doing? Why NotNow? This show has been created because I believe the world will be a better place if more people ask themselves, “Why Not Now?” Each episode you’ll hear from a professional Why Notter and learn how they answered the question and took action so you can too.


Why Not Now? Show Partners:


Why Not Now? show is full of taboo topics. Visit and get 20% off Poo~Pourri with code WHYNOTNOW. This pure blend of essential oils stops bathroom odor before it begins.



Thank you for the groovy show tunes Rock Salt Music and John Coggins!

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