November 22, 2019

Cindy Eckert has built and sold two pharmaceutical companies and she’s the creator of the Little Pink Pill. Cindy exited that company for more than a billion dollars, and in total has $1.5bn worth of exits, but who’s counting? Right? Cindy writes her own rules and defines what it means to be a renegade. The woman is unapologetically true to herself and it’s serving her very, very well.

Over the last couple of years, Cindy has created and been running The Pink Ceiling, which is the cross between a VC fund, an incubator, and a consulting firm with a focus on women and female entrepreneurs. Cindy was recently quoted in Entrepreneur magazine saying “The injustice I’m fighting with The Pink Ceiling is not only women’s limited access to capital, but also their limited access to mentors.” She’s also been quoted in Fortune Magazine saying that her investment strategy is to quote “Make other women really f’n rich” end quote. The renegade mentality that this woman has can help anyone, and the things that Cindy shares in this episode are specifically applicable to anyone who’s looking to tackle their Why Not Now?

Follow Cindy Eckert on Instagram , Twitter and learn more about The Pink Ceiling here.

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Show Partners




We are excited to welcome Super Coffee as a Why Not Now? show partner. Super Coffee is fueled with positive energy, from the ingredients they use to their brand promise. Super Coffee removes the negatives like sugar and adds the positives like MCT Oil and Protein so that you can maximize your day. Head to drinksupercoffee.com and enter WHYNOTNOW at checkout for your exclusive 25% discount off all products in their store.


Thank you for the groovy show tunes Rock Salt Music and John Coggins and Richard Grewar. The Why Not Now? Show is edited and produced by Nik @ Big Coconut Media.

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