November 22, 2019

Ross Martin has one of the most creative and strategic minds out there. He spent 13 years as a top executive at Viacom and recently started his own agency, Blackbird. Ross has guided countless household name brands, helping them innovate and create impact. I never know what guests are going to say when I ask them to share their Why not now moment. In this episode, Ross exercises a “Why Not Now?” moment on the show and shares a few really tough experiences that he hasn’t talked about before publicly.

  • Ross talks about Operating Systems vs. Belief Systems. What’s the difference? Why do you need a belief system?
  • A very rare diagnosis leaves Ross in a place where the sound of his own voice was too much to bare.
  • Ross shares the building blocks of his identity, purpose and mission.
  • Ross talks about having “bodies of work” vs. linear career paths.

Follow Ross Martin on Instagram, Twitter, LinkedIN & Facebook and his company’s website, Blackbird.

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Show Partners




We are excited to welcome Super Coffee as a Why Not Now? show partner. Super Coffee is fueled with positive energy, from the ingredients they use to their brand promise. Super Coffee removes the negatives like sugar and adds the positives like MCT Oil and Protein so that you can maximize your day. Head to drinksupercoffee.com and enter WHYNOTNOW at checkout for your exclusive 25% discount off all products in their store.


Thank you for the groovy show tunes Rock Salt Music and John Coggins and Richard Grewar. The Why Not Now? Show is edited and produced by Nik @ Big Coconut Media.

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