You know that thing you’ve been thinking about doing? Why Not Now? This show has been created because I believe the world will be a better place if more people ask themselves, “Why Not Now?” Each episode you’ll hear from a professional Why Notter and learn how they answered the question and took action so you can too.

CJ Prober is the COO of GoPro. The GoPro brand is beloved by their customers and fans. What many of us don’t know is that after going public a couple years ago, GoPro took a downward turn and they struggled on Wall Street to a point where CJ himself said they “were in crisis mode”. This January, CJ took the COO helm at GoPro and he was tasked with turning the ship around. No pressure, right? Imagine that. CJ talks very honestly about this process, what caused the struggle for the company and what they did to turn their numbers around. Prior to GoPro, CJ was an executive at Electronic Arts. I asked CJ what has been the most interesting use of GoPro he’s witnessed and … it’s pretty unique! You’ll have to hear about it from him.

You can follow CJ on LinkedIN and GoPro on Instagram.



Why Not Now? Show Partners:


Why Not Now? show is full of taboo topics. Visit and get 20% off Poo~Pourri with code WHYNOTNOW. This pure blend of essential oils stops bathroom odor before it begins.


Thank you for the groovy show tunes Rock Salt Music and John Coggins!

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